Human review before a promise becomes a payout.
Complex systems.Clear decisions.
I design B2B tools for decisions that need context: AI oversight, procurement and workflows shared by several roles.
- Evidence: Paid client · user-tested, accepted prototypeRead the case
Match a product to the source row, then place the order.
Evidence: Commercial redesign · reconstruction shownRead the caseOne material serves an answer and a learning path.
Evidence: Work project · current reinterpretationRead the caseOne visit connects the vet, reception and owner.
Evidence: Concept · input from one practising vetRead the caseA selected photo becomes proof after it is sent.
Evidence: Concept · a trust hypothesis to testRead the case
Selected web builds
Four marketing sites, designed and built end to end in Webflow — the second side of my practice: visual design carried through to a working responsive build.
How I work
I start with the decision and the constraints around it. Then I connect roles, states and actions in a prototype, test it, and carry the decisions into a working build.
Let's talk
If the case above answered your question — or raised one.